Jeff is the author of Friction, a book about building passion brands in the age of disruption. The book leverages experiential story-telling to provide actionable guidance for empowering customers, creating evangelists and dominating the competition.
Jeff is the co-writer and director of a groundbreaking documentary about the future of the advertising industry, The Naked Brand. It reveals the surprising story about corporations’ ability to improve the world, one small step at a time.
Jeff is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world’s most influential brands including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll’s, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, The NFL, The Wall Street Journal, Universal Orlando, Verizon and more.
In his free time, Jeff is addicted to learning new skills, including telemark skiing, fly fishing, kite surfing and funk guitar. His guitar instructor summarizes these efforts succinctly, describing his playing as “mediocre, at best.”
Despite barely graduating college, he has lectured at some of the world’s top universities and presented at some of the marketing industry’s most influential conferences.
When he’s not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as Special Spectators. He and his family built a school in a remote village in Nepal while working with the BuildOn organization. He lives in New York City with his wife and two kids, who are much cooler and better looking than he is.