Social/Digital Media Buyer and Analyst

Office: Brea, CA and San Francisco, CA
Job Title: Media Buyer and Analyst

About Us

Questus is a rapidly growing digital agency with offices in San Francisco, Orange County and New York. We are seeking a social/digital media buyer and analyst looking to manage and report on the paid social/digital impact for our clients.

Position Mission

  • Execute and Report on all paid aspects of social and digital media campaigns on various platforms.

  • Increase performance using various tactics such as optimization, strategic targeting and creative testing.

Competencies

  • Efficiently gets work done at a high-level, able to multitask and manage various budgets.

  • Does not cut corners. Values high-quality standards and quality execution.

  • Able to organize all aspects of your requirements proficiently and effectively maximizing all parties time.

  • Professional: able to communicate clearly and straightforward without being forceful

  • Intelligence: learns quickly and is able to quickly grasp new information or seek out training, resources or other to continually expand your knowledge base.

  • Attention to detail.

  • Persistence: demonstrates the ability to go the extra mile to get something done.

  • Execution: Place paid advertising in social media specifically for Facebook, Instagram

  • and Twitter.

  • Team Player: Work cross-functionally with advertising departments to assist in the execution of promotional campaigns and social programs.

  • A passion for the importance of social/digital media and driving business results.

  • Deep understanding of paid social platforms and the relationship of one another.

  • Assist with the influencer programs with paid advertising support.

  • Develop, analyze and report (weekly/monthly/quarterly) on paid social performance and make actionable recommendations.

Responsibilities

  • Oversight on all aspects of client’s paid social and digital efforts

  • Analyze the results and make optimization recommendations while the media is live and use historical data to improve results for the next buying cycle

  • Has a clear and technical knowledge of all vendor’s strengths and weaknesses

  • Present and communicate report findings and metrics in an easy to understand/actionable way

  • Responsible for overall media objectives, budget and strategies that fulfill clients’ business goals

  • Demonstrates thought leadership and innovation for “out of the box” media plans and ideas when called upon

  • Stays abreast of media landscape changes that are applicable to our clients in the social and digital spaces

  • Can set up and troubleshoot technical aspects relating to our tracking methodology

Requirements

  • Knowledge of Facebook Ad Manager and various social platforms

  • Knowledge of Google Analytics and Tag Manager

  • Knowledge of TapClicks or a similar reporting dashboard

  • Proficient in Excel, Google Sheets, Slides and similar programs

  • Setup and manage paid social campaigns

  • Clear understanding of difference between branding and direct response social initiatives

  • Experience planning and executing ad campaigns on a mix of the following channels: Facebook, Instagram, Twitter, LinkedIn

  • Understand how to track and tag all paid social efforts

  • 3-5+ years of working experience in paid social and digital media marketing

  • Previous work experience in corporate/agency social media environment

Benefits

  • Matching 401k

  • Great health benefits

  • 15 days PTO plus 11 floating holidays

  • Summer Fridays

How to Apply: Please submit a cover letter and your resume to careers@questus.com with the subject line “Media Buyer”