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SEM Specialist

Position Overview


We are seeking a driven, knowledgeable media planner with search engine marketing (SEM) expertise to join our team of media professionals. The Media Planner, SEM Specialist is responsible for implementing and developing effective paid SEM advertising campaigns, as well as supporting agency media planning, buying and analytics services.


Responsibilities


  • Define and execute an SEM roadmap aligning team goals with business objectives and improving keyword generation, bid optimization, landing page resolution and testing, ad text testing, campaign management, and reporting tools

  • Work with cross-functional and client-facing groups to outline and execute a holistic SEM vision

  • Stay on top of current and future search engine trends to develop and improve SEM and SEO (search engine optimization) advertising practices within the agency

  • Routinely conduct briefings for key representatives internally and externally

  • Use successful bidding strategies and effective keyword management on pay-per-click search engines to hit target-acquisition volume goals and efficiency metrics (e.g., cost per action, cost per lead)

  • Ongoing budget and campaign management

  • Provide detailed reporting and analysis of key metrics and program tracking techniques to increase overall search performance efficiency

  • Actively lead testing and analyze keywords, copy, and landing pages to increase return on investment and drive incremental volume

  • Support agency media planning responsibilities, including creating and presenting media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions


Questus Media Team Principles


  • Positively Challenge: Challenge yourself, the team, and our clients to seize new opportunities and adopt new ways of thinking about marketing.

  • Technical Excellence: Naturally, we use a lot of tools to perform our jobs. Whether it be Excel, data visualization  tools, Google Analytics, to GfK MRI, skillful knowledge and application of such software will shape solutions to our clients marketing challenges.

  • Disciplined Organization: With a growing client roster the skills of time management, task prioritization, along with the ability to assist the team in key times are traits that are highly regarded and expected of our teammates.


Qualifications


  • 4+ years of experience with paid search engine advertising

  • At least 2-5 years of experience managing media agency accounts with $1 million-plus marketing spending

  • Strong understanding of digital marketing channels, strategies, and best practices

  • Strong knowledge of industry and market trends to shape the direction of the digital experience by incorporating market, technology, and business trends

  • Google Ads (AdWords) certification, Google Analytics certification

  • Extensive experience working with pay-for-performance search products such as Google Ads, Microsoft Advertising, Amazon Sponsored Products, and other search engine advertising tools

  • Working knowledge of paid social campaigns

  • Experience with enterprise-level management tools such as Kenshoo, Marin, and Search Ads 360

  • Experience with analysis of reporting through Web analytics programs (such as Google Analytics)

  • Advanced knowledge of the Microsoft Office suite of products

  • Excellent quantitative, analytical, communication and presentation skills


To apply, please send your resume and cover letter to careers@questus.com with subject line "SEM Specialist."

Location:

Remote

San Francisco | Orange County

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