CAN A HUG SAVE A LIFE?
The transformative power of a hug is changing lives and shifting brand perceptions for one of the world’s largest hotel chains.
Change a life.
Change the conversation.
With people seeking more meaningful connections with brands, Super 8’s goal was to create compelling content that could break through the clutter and connect with consumers at a deeper, more emotional level.
To meet this challenge, we partnered with the Human Hug Project – a healing project created by two veterans who bring awareness to Post Traumatic Stress Disorder (PTSD) by giving love back to humanity, one hug at a time. We captured the Human Hug Project’s journey on the road and told their story through a highly emotional, immersive video and a series of social content.
The Right Message
at the Right Time
The #HeroesWelcome campaign launched in paid, owned, and earned marketing channels for Veterans Day. Using video and micro-content, we created an emotional connection to Super 8’s military support, as well as overall awareness and affinity for the Super 8 brand.