Taking Coffee To-Go
Entering a mobile-first world.
With 45% of Starbucks’ site visitors coming from mobile and tablet—over two million unique visitors per day—their homepage needed a lift, one that put the requirements of mobile first. It also needed to be redesigned to accommodate 35 global markets, adding another ingredient to this coffee-to-go assignment.
A tall order, made simple.
The new design needed to be responsive, modular, flexible, and scalable to meet all parameters. Simplification became the project mantra. Every graphic element was considered from the POV of mobile and global demands. The existing homepage was reduced to its purest state. Design elements were minimized.