Protecting the places and parks we love.
Capturing the spirit of adventure and our shared duty to protect the outdoors to create brand affinity and drive consideration for Travelodge.
Design & Copywriting
Video Editing & Animation
Media Planning & Buying
Taking adventure to new heights with Chris Burkard.
Bringing to life the spirit of adventure and exploration, Travelodge and the National Parks Conservation Association followed Chris’ journey documenting national parks of the American Southwest. Chris went to extreme heights to get the perfect shot, capturing incredible images of the rock formations in Canyon de Chelly.
Industry Average Engagement Rate
Capturing the spirit and beauty of national parks.
With a majority of locations within an hour of national parks, Travelodge is proud to be the basecamp for adventure for active travelers across the country. To highlight Travelodge’s appreciation for the outdoors and belief in conserving our national parks, we partnered with acclaimed landscape photographer and conservationist Chris Burkard.
Making adventure accessible to all.
The #Travelarge campaign launched in paid, owned, and earned marketing channels. Using video and micro-content, we created a movement that inspires audiences to pursue accessible adventure and protect “America’s Best Idea”, while driving consideration for Travelodge.