Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
Friction has been featured on stage and screen in some of the world's most iconic cities, including Stockholm, Auckland, London, San Francisco, New York City, New Orleans and more. We love to share the findings from the book. Please use the link below to contact us about speaking opportunities.
Jeff Rosenblum is an author, documentary filmmaker, advertising agency founder and an admitted pain in the ass.
He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize market research, publishing, sports broadcasting and advertising. Jeff is the co-writer and director of a groundbreaking documentary about the future of the advertising industry, The Naked Brand. It reveals the surprising story about corporations’ ability to improve the world, one small step at a time.
When he’s not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as Special Spectators. He and his family built a school in a remote village in Nepal while working with the BuildOn organization. Despite barely graduating college, he has lectured at some of the world’s top universities and presented at some of the marketing industry’s most influential conferences. He lives in New York City with his wife and two kids, who are much cooler and better looking than he is.
Jordan Berg brings over a decade of advertising experience to Questus. Recognized for his dynamic brand-building innovation and thinking across multi-disciplined teams and marketing channels, Jordan spearheaded award-winning campaigns for Suzuki, Capital One, General Mills, and others.
As Co-CEO Jordan has lead Questus toward back-to-back Agency of the Year titles. He was also co-producer of The Naked Brand, a documentary on how advertising can influence corporations to move the planet forward. Jordan started his career in architecture before moving to game design and finally advertising. Jordan has received many of the industry’s top honors including The Webbys, Web Marketing Association and iMedia. Jordan is a contributor to Fox Business, iMedia Connection, and Media Magazine and speaks at national conferences, including ad:tech, DMA and AdWeek. He is a regular contributor to Kiddo, a nonprofit organization designed to provide art, technology and materials to local schools. Jordan makes his home in Mill Valley, CA, with his wife and two boys.
All author proceeds from Friction are donated to Special Spectators, an organization which provides all-access VIP sports experiences to children fighting life threatening illnesses.