Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize market research, publishing, sports broadcasting and advertising. Jeff is the co-writer and director of a groundbreaking documentary about the future of the advertising industry, The Naked Brand. It reveals the surprising story about corporations’ ability to improve the world, one small step at a time.
Jeff is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world’s most influential brands including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll’s, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, The NFL, The Wall Street Journal, Universal Orlando, Verizon and more.
In his free time, Jeff is addicted to learning new skills, including telemark skiing, fly fishing, kite surfing and funk guitar. His guitar instructor summarizes these efforts succinctly, describing his playing as “mediocre, at best.”
When he’s not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as Special Spectators. He and his family built a school in a remote village in Nepal while working with the BuildOn organization. Despite barely graduating college, he has lectured at some of the world’s top universities and presented at some of the marketing industry’s most influential conferences. He lives in New York City with his wife and two kids, who are much cooler and better looking then he is.
Companies need to focus on becoming “passion brands” instead of just flooding consumers with advertisements, co-author Jeff Rosenblum told Glenn Thursday on radio. The latest generation of consumers is comfortable with social media and loves to interact, so they are the best advocates for the brands they like.
TV Glenn was joined by Jeff Rosenblum, co-author of Friction, one of the books Glenn has asked his staff to read while shifting the company in a new direction. Rosenblum talked about the vast importance of hiring well and how this small step can drastically change the overall effectiveness of a company.
For the month of July, all author proceeds will be donated to Special Spectators. In addition, people can post a picture with Friction the book to social media for an additional $10 donation per post.
This slick volume by digital ad agency execs uses elegant typefaces to dress up a serious critique of modern marketing: Most ads don’t work, and brands must adapt.
Broadcasted from the New York Stock Exchange, Jeff Rosenblum defines passion brands on Cheddar TV. "A Passion Brand is a brand people love at an almost irrational level. It's the brand that gets tattooed on customers' arms. It's the brand that charges exorbitant prices, yet produces unwavering loyalty. They do this by helping their customers fulfill their dreams and aspirations."
According to Jeff Rosenblum, author of Friction: Passion Brands in the Age of Disruption, the brands that inspire love at an almost irrational level outperform the competition as much as 8 to 1 over a 10-year period.
Bloomberg Markets: Rosenblum on What Makes a Passion Brand. Jeff Rosenblum Founder Questus Discusses his book "Friction: Passion Brands in the Age of Disruption."
Tune in to livestream IVY Co-Founder & CEO Beri Meric sitting down with Jeff Rosenblum, Author and Marketing Expert, about his new book, 'Friction.'
A Closer Look at The Groundbreaking Strategy Behind The World's Passion Brands.
Jeff Rosenblum, author of Friction, argues that brands don’t simply need clever messages or new, shiny technologies. They need a fundamental change in strategy.