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Friction | Panel 1 V2


 

 

 

 

 

 

 

 

 

 

 

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Friction | Panel 1 V2


 

 

 

 

 

 

 

 

 

 

 

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.

Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.

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Friction | Panel 2 V2


"WE SET OUT TO REDEFINE
WHAT A BUSINESS BOOK COULD BE. 
THE LAST THING WE WANTED WAS TO BE BORING."

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Friction | Panel 2 V2


"WE SET OUT TO REDEFINE
WHAT A BUSINESS BOOK COULD BE. 
THE LAST THING WE WANTED WAS TO BE BORING."

Download Sample Chapters

 

 

 

 

 

 

 

 

 

 

JEFF ROSENBLUM and JOrdan berG are AUTHORs, DOCUMENTARY FILMMAKERs, ADVERTISING AGENCY FOUNDERs AND ADMITTED PAINs IN THE ASS.

They are widely regarded as leading innovators in the field of digital marketing and have worked on teams that have helped revolutionize dozens of industries. They wrote and directed a groundbreaking documentary about the future of the advertising industry, The Naked Brand, which reveals the surprising story about corporations’ ability to improve the world, one small step at a time.

They are the Founding Partner of Questus, a digital marketing agency that has worked with some of the world’s most influential brands including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll’s, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, The NFL, The Wall Street Journal, Universal Orlando, Verizon and more.

Jeff Rosenblum, Co-Founder

Jeff Rosenblum, Co-Founder

Jordan Berg, Co-Founder

Jordan Berg, Co-Founder

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Friction | Panel 3 V2


FRICTION Was written by the Founding Partners of Questus, a digital agency that is leading the advertising revolution.

Friction | Panel 3 V2


FRICTION Was written by the Founding Partners of Questus, a digital agency that is leading the advertising revolution.

Friction | Panel 4 V2


Friction | Panel 4 V2


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