Data-driven creative enables brands to deliver personalized, one-to-one messages to consumers from the moment they first interact with your brand to the moment they’re ready to make a purchase.
Brands have highly optimized media strategies. They allow marketers to reach the right person, with the right interests, who has been to their site, on the preferred publisher, in the exact zip code and the right time. The problem is the serve the same creative over and over agin to these various audiences time and again. What a wast and what an opportunity.
Questus uses marketing optimization to deliver a unique ad against unique media target. It is called Smart Creative.