Objective

As Suzuki’s Agency of Record, Questus led the relaunch of their legendary Suzuki Hayabusa. We launched a campaign as epic as the motorcycle that originally put Suzuki on the map. We needed a multi-phase campaign that would create awareness and heighten people's interest in this model during a long lead-up. We developed a full-funnel strategy to keep new, fresh messaging in-market for engaging consumers and to ultimately drive purchases when the bikes hit dealerships.