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Can a HUG save a life?

 

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The transformative power of a hug is changing lives and shifting brand perceptions for one of the world’s largest hotel chains.


 

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HHP - Template Video


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HHP - Template Content Right


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Change a life.
Change the conversation.

With people seeking more meaningful connections with brands, Super 8’s goal was to create compelling content that could break through the clutter and connect with consumers at a deeper, more emotional level.

To meet this challenge, we partnered with the Human Hug Project – a healing project created by two veterans who bring awareness to Post Traumatic Stress Disorder (PTSD) by giving love back to humanity, one hug at a time. We captured the Human Hug Project’s journey on the road and told their story through a highly emotional, immersive video and a series of social content.

7 Million

social impressions


2 Million

video views

2 Million

social engagements

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HHP - Template Content Left


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The Right Message
at the Right Time

The #HeroesWelcome campaign launched in paid, owned, and earned marketing channels for Veterans Day. Using video and micro-content, we created an emotional connection to Super 8’s military support, as well as overall awareness and affinity for the Super 8 brand.

25

pieces of press coverage

34%

increase ofmilitary promotion