Jeff Rosenblum is the agency co-founder, an author, a documentary filmmaker and an admitted pain in the ass. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize multiple industries.
Jeff is the author of Friction, a book about building passion brands in the age of disruption. The book leverages experiential story-telling to provide actionable guidance for empowering customers, creating evangelists and dominating the competition.
Jeff is the co-writer and director of a groundbreaking documentary about the future of the advertising industry, The Naked Brand. It reveals the surprising story about corporations’ ability to improve the world, one small step at a time.
Jeff is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world’s most influential brands including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll’s, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, The NFL, The Wall Street Journal, Universal Orlando, Verizon and more.
In his free time, Jeff is addicted to learning new skills, including telemark skiing, fly fishing, kite surfing and funk guitar. His guitar instructor summarizes these efforts succinctly, describing his playing as “mediocre, at best.”
Despite barely graduating college, he has lectured at some of the world’s top universities and presented at some of the marketing industry’s most influential conferences.
When he’s not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as Special Spectators. He and his family built a school in a remote village in Nepal while working with the BuildOn organization. He lives in New York City with his wife and two kids, who are much cooler and better looking than he is.
PASSION BRANDS IN THE AGE OF DISRUPTION
Every industry around the globe is being disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
Friction reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Writer & Director: The Naked Brand
WELCOME TO THE ADVERTISING REVOLUTION
The advertising industry has the ability to make the world a better place. That’s the driving theme behind The Naked Brand, the Questus-produced documentary about the advertising revolution.
There’s a seismic shift happening in marketing. Ad spending is at an all-time high but faith in corporate messaging is at an all-time low. Time-honored techniques are suddenly failing. Consumers have taken control. Their word has more impact on a brand’s bottom line than a clever ad campaign ever could. Truth in advertising isn’t an ironic platitude any longer. It is an absolute necessity in a time when a company’s smallest misstep can be exposed globally in a flash of a Twitter post.
At a time when we can tune out commercials with a quick click, our very own Jeff Rosenblum is finding ways to dump the old system and revolutionize how big brands are advertising. READ MORE
Can Advertising Save The World
Questus Co-Founding Partner, Jeff Rosenblum discusses the transparency revolution and how corporations can help save the world with a little help from the advertising industry. READ MORE
The Revolution Our Industry Needs
Consumers now have access to the truth at any hour, so they no longer passively listen to, or trust, corporate communications. They don't have to. They listen to each other. READ MORE