Jeff Rosenblum is a Questus Founding Partner, an author, a documentary filmmaker and an admitted pain in the ass. Throughout his career, he has worked on strategic assignments for Capital One, Disney, General Mills, ESPN, The New York Times, Samsung, Universal and other leading brands.
When he isn't busy driving the Questus team and clients crazy, Jeff enjoys creating long-form content focused on next generation marketing. He is the author of Friction, a book about building passion brands in the age of disruption and the director of The Naked Brand, a documentary about the future of the advertising industry. Despite barely graduating college, he has lectured at some of the world’s top universities including Yale, Columbia, Cornell and London Business School.
In his free time, Jeff is addicted to learning new skills, including telemark skiing, fly fishing and playing funk guitar. His guitar instructor summarizes these efforts succinctly, describing his playing as “mediocre, at best.”
Before starting Questus, Jeff went to the University of Vermont with his best friend and agency co-founder, Jordan Berg. While there, he entered the Vermont Toughman Competition and got knocked out by someone much tougher than him. Apparently, it was worth it because he gets to put it in this bio.
Jeff is on the advisory board of Special Spectators, an organization that provides sports experiences for children facing life threatening illnesses. He and his family built a school in a remote village in Nepal while working with the BuildOn organization. He lives in New York City with his wife and two kids, who are much cooler and better looking than he is.
PASSION BRANDS IN THE AGE OF DISRUPTION
Every industry around the globe is being disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
Friction reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Writer & Director: The Naked Brand
WELCOME TO THE ADVERTISING REVOLUTION
The advertising industry has the ability to make the world a better place. That’s the driving theme behind The Naked Brand, the Questus-produced documentary about the advertising revolution.
There’s a seismic shift happening in marketing. Ad spending is at an all-time high but faith in corporate messaging is at an all-time low. Time-honored techniques are suddenly failing. Consumers have taken control. Their word has more impact on a brand’s bottom line than a clever ad campaign ever could. Truth in advertising isn’t an ironic platitude any longer. It is an absolute necessity in a time when a company’s smallest misstep can be exposed globally in a flash of a Twitter post.
Jeff has written and presented for leading organizations around the world, including: