KingQuad - Template Banner


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KingQuad - Template Banner


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The launch
of a legend

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Leveraging integrated story-telling to sell a legendary ATV to four distinct audiences.


 

KingQuad - Template Video


KingQuad - Template Video


KingQuad - Template Content Right


KingQuad - Template Content Right


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authenticity is
the only way to go

From the company who invented the four-wheel ATV in 1983, it was imperative to tell an emotionally-driven story that extended across the entire consumer journey.

The KingQuad was created for the toughest situations for ranchers, farmers, hunters, fishermen, and sport-trail riding enthusiasts. Because these individual audiences are so unique, a one-size-fits-all approach to advertising just wouldn’t work, so we developed a concept that supported five unique stories within one campaign.

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KingQuad - Template Content Left


KingQuad - Template Content Left


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1 atv. 4 wheels.
5 campaigns.

The story extended across all digital and traditional touch-points, leveraging social media, endemic digital media, immersive video, user-generated content and print media. All content drove traffic to a microsite which enabled us to build audience level data pools for sequential, personalized story telling.

In addition to all consumer-bound advertising, Questus developed all in-dealership materials across the country. The result is a hard-hitting campaign tailored to unique audiences that dynamically showcases how truly rugged and versatile this new Suzuki KingQuad ATV really is.

KingQuad - Template Carousel


KingQuad - Template Carousel


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