TV Glenn was joined by Jeff Rosenblum, co-author of Friction, one of the books Glenn has asked his staff to read while shifting the company in a new direction. Rosenblum talked about the vast importance of hiring well and how this small step can drastically change the overall effectiveness of a company.
Companies need to focus on becoming “passion brands” instead of just flooding consumers with advertisements, co-author Jeff Rosenblum told Glenn Thursday on radio. The latest generation of consumers is comfortable with social media and loves to interact, so they are the best advocates for the brands they like.
This slick volume by digital ad agency execs uses elegant typefaces to dress up a serious critique of modern marketing: Most ads don’t work, and brands must adapt.
According to Jeff Rosenblum, author of Friction: Passion Brands in the Age of Disruption, the brands that inspire love at an almost irrational level outperform the competition as much as 8 to 1 over a 10-year period.
Broadcasted from the New York Stock Exchange, Jeff Rosenblum defines passion brands on Cheddar TV. "A Passion Brand is a brand people love at an almost irrational level. It's the brand that gets tattooed on customers' arms. It's the brand that charges exorbitant prices, yet produces unwavering loyalty. They do this by helping their customers fulfill their dreams and aspirations."
United Airlines took a public relations last week when they didn’t allow passengers wearing leggings onto a flight. It felt like the internet pointed all of its vitriol at United for an entire day.
Brands need to stop thinking about ad campaigns, websites, and social media as separate experiences. This siloed thinking creates a fragmented consumer experience. Brands must shift the mindset to think of modern marketing as simply a data exchange.
A long time ago on a planet not so far away, brand marketers had it easy. They could hire an agency of record that would not only make fantastic TV, print, and radio ads, but also place them in front of the right audience at the right time.
Questus, one of the countries leading digital agencies and VeloWerks, the digital development company at the intersection of big data, platform development and agile application development, today announced a new strategic partnership.