Carefully crafted, Vermont-grown wellness

Immersive content featuring the magic in the bottle.

A Procter & Gamble company, New Chapter has been focused on health for people and planet for over 35 years. A certified B-corp and the first vitamin company to go organic, New Chapter partnered with Questus to help differentiate the brand in a sea of sameness, reflecting the intention that goes into every bottle, and ultimately, increasing DTC revenue.


Increase in Engagement
Making e-commerce feel all-natural.

Questus helped New Chapter identify their core audience segments, then developed a DTC digital strategy to optimize engagement and conversion across the consumer journey. A key pillar in this strategy was a reimagined DTC e-commerce experience. Rooted in audience strategy and custom analytics tracking, Questus redesigned to reflect the brand ethos and optimize customer browsing, time on site, content engagement, shopping, and purchases. 


DTC success for a wellness-obsessed audience.

With a new DTC site in place collecting custom audience data, Questus developed a holistic targeting and media strategy, reaching prospects and customers across full-funnel Programmatic, SEM, and social channels.

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A refreshing redesign for a modern, healthful brand.

Bringing New Chapter’s brand story to life with a new visual identity.


Audience Strategy

Content Strategy

Media Strategy


User Experience

Creative Design