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Pelican D2C Campaign
Campaign: Pelican Direct-To-Consumer
Company: Pelican
Digital Agency: Questus
Upper-Funnel Video
Creative
Objective
Questus is the agency of record for Pelican, a remarkable challenger brand known for creating world-class cases for first responders and adventurers, that is expanding to a Direct-to-Consumer focus. In 2021 and 2022, we continued our vision of shifting advertising away from interruptive techniques to focus on the audience's unmet emotional and functional needs at every granular step of their consumer journey. We call it advertising for the modern consumer journey.
Services
Strategy
Video Editing
Design & Copywriting
Creative Concepting
Production Management
Media Planning, Buying, & Reporting
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