Objective

Questus is the agency of record for Pelican, a remarkable challenger brand known for creating world-class cases for first responders and adventurers, that is expanding to a Direct-to-Consumer focus. In 2021 and 2022, we continued our vision of shifting advertising away from interruptive techniques to focus on the audience's unmet emotional and functional needs at every granular step of their consumer journey. We call it advertising for the modern consumer journey.