Questus and Wyndham Hotels & Resorts have been partners since 2017, and Ramada entered the portfolio of Questus-supported brands in 2018. With over 800 locations globally, this midscale brand is positioned to be the go-to hotel for any world traveler looking to sample new locations and experiences. As a result, one of the brand’s primary audiences is the cultural traveler—people who gravitate towards metropolitan locations, music, art, cuisine, and global sites. However, as international travel declined amidst a pandemic-economy, it was crucial to keep the spirit of Ramada alive while incentivizing domestic, drive-to travel.

With this in mind, Questus decided to conceptualize, develop, and launch a social campaign that would drive consideration for Ramada’s US & Canada locations by highlighting top domestic cities that offer globally flavored experiences.