Brands have highly optimized media strategies. They allow marketers to reach the right person, with the right interests, who has been to their site, on the preferred publisher, in the exact zip code and the right time. The problem is the serve the same creative over and over agin to these various audiences time and again. What a wast and what an opportunity.
Questus uses marketing optimization to deliver a unique ad against unique media target. It is called Smart Creative.
The goal of Smart Creative is to serve a custom ad using data. Why serve the same banner over and over agin when you could serve an ad that is customized based on geo, time of day, weather, audience, etc.
Increasing Return on Ad Spend is our mission. Users have shown to respond with higher click throughs and higher conversions when given a customized ad. That said we are a creative agency first and great creative can't be sacrificed. Staying on brand is paramount.