Questus and Wyndham Hotels & Resorts—the world’s largest franchising company—have been partners since 2017, working closely to tell brand stories and drive business results across a portfolio of distinct brands. As the travel industry began recovering from the pandemic towards the end of 2021 through the start of 2022, Wyndham leaned on Questus to help capture and convert travelers, through paid social, who were ready to get back on the road.