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Article

Ad Age

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Why Empowering Content Helps Brands Grow Exponentially

For Ad Age, Jeff Rosenblum illustrates why advertising should be more than interruptions and superficial messages. 

Video

Brand Champions

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Lessons from the Advertising Masters

Join us as we dissect the groundbreaking campaigns from this year's The Masters Tournament—spotlighting the genius of the advertising elite, IBM and Mercedes.

Article

Ad Age

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AI - How Brands Will Face Unprecedented Scrutiny From Consumers Using the Same Tools

Jeff Rosenblum's latest for Ad Age dives into why marketers need to replace friction with empowerment during this age of AI through content that educates, informs and inspires.

Article

Inc.

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Why Your Marketing Strategy Should Be About Conversations, Not Interruptions

Learn how transparency and consumer empowerment can redefine successful marketing strategies in Jeff Rosenblum's latest piece for Inc. Magazine. 

Video

Brand Champions

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How To Play Like A Champion

In this episode of Brand Champions, we're drawing invaluable lessons from the high-stakes world of the NFL Draft to uncover a game-changing practice: Time on Task.

Article

Digiday

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How Indie Agency Within Won Over Foot Locker as its AOR for North America

Jeff Rosenblum is quoted in this Digiday piece, sharing insights on how indie agencies are outpacing larger, established competitors through innovative strategies.

Article

The Drum

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Should Ads Follow Trends and Tropes, or Is It Simply Lazy Creative?

For The Drum, Jeff Rosenblum comments on the pitfalls of brands mindlessly following social media trends, emphasizing the importance of an authentic brand story.

Article

Ad Age

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Why Brands Need Hispanics as Both a Target Audience and a Talent Pool

Alex Miller, Art Director, describes her difficult journey into the advertising industry and why it's important to have authentic representation in front of the camera and behind the scenes too.

Article

Digiday

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Dove Pledges Not to Use AI, Spurring Marketers to Think About AI and ‘Brand Ethos’

Jeff Rosenblum discusses Dove's decision to not use AI in its communications, emphasizing the ethical concerns of AI and its implications for brand integrity.

Article

Fast Company

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Want to Build a Great Brand? Steal these Secrets from Patagonia, Yeti, and Warby Parker

Learn from successful brands like Patagonia, Yeti, and Warby Parker on how they are revolutionizing brand-building strategies in the digital age.

Article

Media Post

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How Digital Marketers Really Feel About Super Bowl Advertising

In his article for Media Post, Jeff Rosenblum critiques the world of Super Bowl advertising, calling out its tendency to overlook stages of the consumer funnel. 

Article

BrandStoryelling

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The Holiday Season is a Bad Time to Find a Great Agency

Jeff Rosenblum argues why the holiday season is the worst time of the year for clients to hire new agencies in his article for BrandStorytelling.

Article

Ad Age

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Opinion: Why Smaller Agencies are Winning Big

Smaller agencies understand the deliverables required for the modern consumer journey and the collaboration required to get there, marking a long-term shift in the industry's dynamics. 

Article

Media Post

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Marketers, Take Advantage of the Podcast Boom

Questus' Associate Media Director, Jason Kramer, breaks down how podcasts are growing into a top performing channel for advertisers. 

Article

Ad Age

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Pro Bono Work--Why a Recession is the Perfect Time for Agencies to Invest

Take a look at the three ways unpaid projects can support culture, expertise, vision and growth in Jeff Rosenblum's article for Ad Age. 

Article

Media Post

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How to Build a High-Touch Brand in a No-Touch World

Jeff Rosenblum explains how to leverage digital connections to create a stronger consumer purchasing journey for brands. 

Article

Fast Company

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How Nike Turned its Brand into a $35 Billion Cognitive ‘Shortcut’

In an excerpt from his new book, Jeff Rosenblum explains why the ad world has ditched brand image for brand behavior.

Article

Glossy

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Beauty Flocks to Instagram’s Still-Expanding Shopping Feature

Instagram has emerged as the new digital mall for beauty brands, reshaping the shopping experience. 

Article

Digiday

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Audiences and Advertisers Seek Health and Wellness Content and Publishers are Seeing Green

Health and wellness content attracts both audiences and advertisers, creating a lucrative cycle as interest in self-care becomes a lifestyle staple.

Article

The Washington Post

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Amid the Pandemic, Motels Stage a Major Comeback

Jeff Rosenblum is quoted in this Washington Post article, highlighting how amid the pandemic, motels experienced a resurgence as increased interest in road trips created a ripple effect across social and traditional media.

Article

CNBC

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6 Ways Small Businesses Can Boost Holiday Sales in 2020 Amid the Pandemic

The holiday season served as a critical opportunity for small businesses to ramp up sales and recover from pandemic-related losses. 

The Latest From Questus

Questus in Ad Age

As AI takes center stage, brands are realizing they are under heightened scrutiny. Our latest Ad Age article dives into why brands must leverage AI to empower the consumer journey.


Read the article here.

Great Place to Work Certified

We are proud to share that we achieved the Great Place to Work Certification, thanks to our exceptional team and unwavering commitment to creating an empowering company culture.


Read the full press release here.

Questus Wins AOR for Golden 1

We are excited to announce Questus has been chosen as Golden 1 Credit Union's new Creative and Media Agency of Record. Together, Golden 1 and Questus will partner to build meaningful connections with Californians through creative and empowering storytelling. 

Welcome to the
Questus Think Tank

Let's revolutionize the ad industry, moving away from interruptions and superficial messaging—instead focusing on creating content that empowers. Explore our team's thought leadership content to learn more about how we believe advertising can be used to move lives forward and ultimately create brand champions.

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