Capturing the spirit of adventure and our shared connection with the outdoors to create brand affinity and drive consideration for Travelodge.
With a majority of locations within an hour of national parks, Travelodge is proud to be the basecamp for adventure for active travelers across the country. To highlight Travelodge’s appreciation for the outdoors and belief in conserving our national parks, we partnered with acclaimed landscape photographer and conservationist Chris Burkard.
Bringing to life the spirit of adventure and exploration, Travelodge and the National Parks Conservation Association followed Chris’ journey documenting national parks of the American Southwest. Chris went to extreme heights to get the perfect shot, capturing incredible images of the rock formations in Canyon de Chelly.
overall engagement rate
The #Travelarge campaign launched in paid, owned, and earned marketing channels. Using video and micro-content, we created a movement that inspires audiences to pursue accessible adventure and protect “America’s Best Idea”, while driving consideration for Travelodge.