Brand Champions

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When brands move lives forward and change how people see the world, they don’t simply acquire customers; they create armies of brand champions. Learn more about how to empower instead of interrupt.

Video

Brand Champions

Great Brands are Built in the Mid-Funnel

Focusing on the mid-funnel is the untapped goldmine for building world-class brands.

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Podcast

Brand Champions

Episode 1: Welcome to Brand Champions

Hosted by lifelong best friends Jeff Rosenblum and Jordan Berg, this podcast reveals how top brands drive exponential growth.

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Video

Brand Champions

Make It Count

In the world of advertising, time is our most valuable asset. By making every second count, we not only respect our audience but also enhance the brands we represent.

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Brand Champions

How to Build a Great Brand

As advertising undergoes a complete revolution, leading brands are recognizing that the traditional ad model is broken.

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Article

Ad Age

AI Reinforces That Brands Need to Empower Humankind

AI reinforces that marketers need to replace friction with empowerment.

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Video

Brand Champions

Put the Ball Where the Other Team Isn't

Like Bill Walsh's West Coast offense, brands can find success by going where others aren't.

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Brand Champions

It’s Time to Empower CMOs

The role of Chief Marketing Officers should be empowered to lead the future of marketing instead of facing increased scrutiny.

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Article

Inc.

Ads Should Spark Conversations, Not Interrupt

Great brands understand that for advertising to be successful, it must create a value exchange.

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Video

Brand Champions

How to Create an Emotional Brand

Today, the most successful brands don't just sell products—they build deep, emotional connections with their audience.

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Episode 1: Welcome to Brand Champions

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Brand Champions

Shift to Empowerment Over Interruptions

Learn the art of creating valuable content that cuts through the noise and builds lasting, meaningful connections.

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Article

Ad Age

Why Smaller Agencies are Winning Big

Smaller agencies understand the deliverables required for the modern consumer journey.

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Video

Brand Champions

Great Brands Empower Humankind

As power moves from brands to consumers, companies focusing on authenticity and purpose, create lasting impact—one life at a time.

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Episode 1: Welcome to Brand Champions

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Brand Champions

Lessons from the Advertising Masters

Uncover the secrets behind IBM and Mercedes' standout marketing campaigns from 2024’s Masters Tournament.

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Article

Ad Age

Empowerment is the Key to Growth

Advertising should be more than interruptions and superficial messages.

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Video

Brand Champions

Lessons from a Monkey's Brain

A groundbreaking experiment with monkeys reveals why repetitive ads fail in making your brand stand out.

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Episode 1: Welcome to Brand Champions

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Brand Champions

Patagonia Is Not a Green Story

Patagonia is not just a green story; it's an empowerment story.

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Article

Fast Company

What We Can Learn from Brands Like Yeti

See how brands like Patagonia, Yeti, and Warby Parker have revolutionized digital brand-building.

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Video

Brand Champions

How To Play Like a Champion

We deep dive into Time on Task, and how this approach to time management translates into organizational success.

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Episode 1: Welcome to Brand Champions

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