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When brands move lives forward and change how people see the world, they don’t simply acquire customers; they create armies of brand champions. Learn more about how to empower instead of interrupt.

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Brand Champions

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How to Build a Great Brand

As advertising undergoes a complete revolution, leading brands are recognizing that the traditional ad model is broken.

Article

Brand Champions

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Three Hidden Lessons of Brand Storytelling

Jeff Rosenblum uncovers three hidden lessons on how great brands can stand out and create brand champions through the power of storytelling.

Video

Brand Champions

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It’s Time to Empower CMOs

As the digital landscape evolves, the role of Chief Marketing Officers (CMOs) is increasingly under scrutiny, but rather than being diminished, they should be empowered to lead the future of marketing. Learn how, despite the challenges, CMOs can lead the charge in a fast-paced digital world, redefining strategies that boost brand equity and drive growth.

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Great Brands Empower Humankind

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Brand Champions

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Great Brands Empower Humankind

As power moves from brands to consumers, companies focusing on authenticity and purpose, create lasting impact and change the world—one life at a time.

Article

Ad Age

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AI Reinforces That Brands Need to Empower Humankind

AI reinforces that marketers need to replace friction with empowerment.

Video

Brand Champions

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Make It Count

In the world of advertising, time is our most valuable asset. Too often, the industry demands time from audiences without consideration, relying on repetitive messaging that risks being ignored. We explore how respecting our audience's time can transform advertising into a powerful tool for building connections. By making every second count, we not only respect our audience but also enhance the brands we represent.

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Great Brands Empower Humankind

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Brand Champions

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Lessons from a Monkey's Brain

In this episode of Brand Champions, we explore a groundbreaking experiment with monkeys that reveals why repetitive ads fail in making your brand stand out.

Article

Fast Company

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How Nike Built a $35 Billion Cognitive Shortcut

Jeff Rosenblum explains why the ad world has ditched brand image for brand behavior.

Video

Brand Champions

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How To Play Like a Champion

We deep dive into what is Time on Task, one of the top strategies employed by successful NFL recruiters and teams, and how this approach to time management translates into organizational success. This principle not only sharpens individual focus but also propels entire teams forward, unlocking untapped potential and maximizing value.

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Great Brands Empower Humankind

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Brand Champions

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We Need to Shift to Empowerment Over Interruptions

Brands are built through empowerment, not interruptions.

Article

Inc.

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Ads Should Spark Conversations, Not Interrupt

Great brands understand that for advertising to be successful, it must create a value exchange. 

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Brand Champions

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Great Brands are Built in the Mid-Funnel

We challenge the status quo of the ad industry and argue why focusing on the mid-funnel is the untapped goldmine for building world-class brands, and ultimately brand champions. With most consumers spending their time in the mid-funnel, they crave content that educates, inspires, and informs their buying decisions. Discover how shifting your focus to this crucial stage of the consumer journey can elevate your brand and create brand champions.

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Great Brands Empower Humankind

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Brand Champions

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How to Create an Emotional Brand

Learn the art of shifting from a transactional brand to an emotional one.

Article

Ad Age

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Empowerment is the Key to Growth

Advertising should be more than interruptions and superficial messages. 

Video

Brand Champions

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Lessons from the Advertising Masters

Uncover the secrets behind IBM and Mercedes' standout marketing campaigns from 2024’s Masters Tournament. Jeff Rosenblum explores how these iconic brands are pushing the boundaries of traditional advertising by creating content that educates and empowers their audiences. Learn how they respect viewers' time while delivering powerful messages that resonate.

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Great Brands Empower Humankind

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Brand Champions

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Patagonia Is Not a Green Story

Patagonia is not just a green story; it's an empowerment story.

Article

Fast Company

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What We Can Learn from Brands Like Yeti

See how brands like Patagonia, Yeti, and Warby Parker have revolutionized digital brand-building.

Article

Ad Age

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Why Smaller Agencies are Winning Big

Smaller agencies understand the deliverables required for the modern consumer journey. This ultimately leads to breakthrough results in the form of creativity and collaboration.

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Great Brands Empower Humankind

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