Brand Champions

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When brands move lives forward and change how people see the world, they don’t simply acquire customers; they create armies of brand champions. Learn more about how to empower instead of interrupt.

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Brand Champions

How to Build a Great Brand

As advertising undergoes a complete revolution, leading brands are recognizing that the traditional ad model is broken.

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Article

Ad Age

AI Reinforces That Brands Need to Empower Humankind

AI reinforces that marketers need to replace friction with empowerment.

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Brand Champions

Great Brands are Built in the Mid-Funnel

Focusing on the mid-funnel is the untapped goldmine for building world-class brands.

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Great Brands Empower Humankind

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Brand Champions

Great Brands Empower Humankind

As power moves from brands to consumers, companies focusing on authenticity and purpose, create lasting impact—one life at a time.

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Article

Inc.

Ads Should Spark Conversations, Not Interrupt

Great brands understand that for advertising to be successful, it must create a value exchange.

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Brand Champions

Make It Count

In the world of advertising, time is our most valuable asset. By making every second count, we not only respect our audience but also enhance the brands we represent.

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Great Brands Empower Humankind

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Brand Champions

It’s Time to Empower CMOs

The role of Chief Marketing Officers should be empowered to lead the future of marketing instead of facing increased scrutiny.

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Article

Fast Company

How Nike Built a $35 Billion Cognitive Shortcut

Jeff Rosenblum explains why the ad world has ditched brand image for brand behavior.

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Brand Champions

How to Create an Emotional Brand

Today, the most successful brands don't just sell products—they build deep, emotional connections with their audience.

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Great Brands Empower Humankind

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Brand Champions

We Need to Shift to Empowerment Over Interruptions

Learn the art of creating valuable content that cuts through the noise and builds lasting, meaningful connections.

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Article

Brand Champions

Three Hidden Lessons of Brand Storytelling

Jeff Rosenblum uncovers three hidden lessons on how great brands can stand out and create brand champions through the power of storytelling.

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Brand Champions

Lessons from a Monkey's Brain

A groundbreaking experiment with monkeys reveals why repetitive ads fail in making your brand stand out.

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Great Brands Empower Humankind

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Brand Champions

Lessons from the Advertising Masters

Uncover the secrets behind IBM and Mercedes' standout marketing campaigns from 2024’s Masters Tournament.

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Article

Ad Age

Empowerment is the Key to Growth

Advertising should be more than interruptions and superficial messages.

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Brand Champions

How To Play Like a Champion

We deep dive into Time on Task, and how this approach to time management translates into organizational success.

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Great Brands Empower Humankind

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Brand Champions

Patagonia Is Not a Green Story

Patagonia is not just a green story; it's an empowerment story.

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Article

Fast Company

What We Can Learn from Brands Like Yeti

See how brands like Patagonia, Yeti, and Warby Parker have revolutionized digital brand-building.

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Article

Ad Age

Why Smaller Agencies are Winning Big

Smaller agencies understand the deliverables required for the modern consumer journey. This ultimately leads to breakthrough results in the form of creativity and collaboration.

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Great Brands Empower Humankind

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Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

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