Podcast
Brand Champions
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Why Most Brand Campaigns Fail (And What DTC Brands Get Right)
Jeff and Jordan reveal why viewers ignore 85% of advertising and how DTC brands are outmaneuvering Fortune 1000 companies with nimble, data-informed strategies.
Podcast
Brand Champions
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Why Marketing Funnels Are Broken & How to Fix Them
Discover how traditional marketing funnels fall short by ignoring critical stages in the consumer journey.
Podcast
Brand Champions
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AI Has Changed Marketing Forever
AI is here and it’s changing everything. In this episode, Jeff and Jordan dive deep into how AI is reshaping marketing and creative strategies in real time.
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Why Most Brand Campaigns Fail (And What DTC Brands Get Right)
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Podcast
Brand Champions
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The Opportunity to Improve Financial Services Marketing
Jeff and Jordan expose the biggest blind spot in financial services marketing, the mid-funnel.
Video
Brand Champions
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Shift to Empowerment Over Interruptions
Learn the art of creating valuable content that cuts through the noise and builds lasting, meaningful connections.
Podcast
Brand Champions
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How Great Brands Tell Better Stories
Today’s most beloved brands—like Yeti, Rivian, and G/Fore—are winning not by saying more, but by saying less.
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Why Most Brand Campaigns Fail (And What DTC Brands Get Right)
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Podcast
Brand Champions
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Monthly Mailbag: What is a Brand Champion?
Jeff Rosenblum answers 7 big questions from listeners, tackling everything from word-of-mouth marketing to the future of advertising.
Video
Brand Champions
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Great Brands are Built in the Mid-Funnel
Focusing on the mid-funnel is the untapped goldmine for building world-class brands.
Video
Brand Champions
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It’s Time to Empower CMOs
The role of Chief Marketing Officers should be empowered to lead the future of marketing instead of facing increased scrutiny.
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Why Most Brand Campaigns Fail (And What DTC Brands Get Right)
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Podcast
Brand Champions
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Marketing Lessons from the Masters
In this episode of Brand Champions, Jeff and Jordan break down the marketing playbook behind golf's most prestigious tournament, The Masters.
Video
Brand Champions
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How to Create an Emotional Brand
Today, the most successful brands don't just sell products—they build deep, emotional connections with their audience.
Video
Brand Champions
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Put the Ball Where the Other Team Isn't
Like Bill Walsh's West Coast offense, brands can find success by going where others aren't.
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Why Most Brand Campaigns Fail (And What DTC Brands Get Right)
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Video
Brand Champions
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Make It Count
In the world of advertising, time is our most valuable asset. By making every second count, we not only respect our audience but also enhance the brands we represent.
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Why Most Brand Campaigns Fail (And What DTC Brands Get Right)
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