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Jeff Rosenblum at TEDx

Jeff Rosenblum, presented "Can Advertising Save the World” a passionate talk about the importance of brands empowering their customers rather than relying on paid media interruptions.


Data May Be the Holy Grail, But Creative Is the Secret Weapon

I've spent the last few years on a soapbox preaching about the advertising revolution. One thing I've learned is that I can never be sure which rants are actually going to strike a chord with the marketing community.


Campaigns Are Dead. Modern Marketing Is a Data Exchange

Brands need to stop thinking about ad campaigns, websites and social media as separate experiences. This siloed thinking creates a fragmented consumer experience. Brands must shift the mindset to think of modern marketing as simply a data exchange.