This slick volume by digital ad agency execs uses elegant typefaces to dress up a serious critique of modern marketing: Most ads don’t work, and brands must adapt.
Broadcasted from the New York Stock Exchange, Jeff Rosenblum defines passion brands on Cheddar TV. "A Passion Brand is a brand people love at an almost irrational level. It's the brand that gets tattooed on customers' arms. It's the brand that charges exorbitant prices, yet produces unwavering loyalty. They do this by helping their customers fulfill their dreams and aspirations."
According to Jeff Rosenblum, author of Friction: Passion Brands in the Age of Disruption, the brands that inspire love at an almost irrational level outperform the competition as much as 8 to 1 over a 10-year period.
Bloomberg Markets: Rosenblum on What Makes a Passion Brand. Jeff Rosenblum Founder Questus Discusses his book "Friction: Passion Brands in the Age of Disruption."
Tune in to livestream IVY Co-Founder & CEO Beri Meric sitting down with Jeff Rosenblum, Author and Marketing Expert, about his new book, 'Friction.'
A Closer Look at The Groundbreaking Strategy Behind The World's Passion Brands.
Jeff Rosenblum, author of Friction, argues that brands don’t simply need clever messages or new, shiny technologies. They need a fundamental change in strategy.