Jeff Rosenblum, presented "Can Advertising Save the World” a passionate talk about the importance of brands empowering their customers rather than relying on paid media interruptions.
I've spent the last few years on a soapbox preaching about the advertising revolution. One thing I've learned is that I can never be sure which rants are actually going to strike a chord with the marketing community.
Brands need to stop thinking about ad campaigns, websites and social media as separate experiences. This siloed thinking creates a fragmented consumer experience. Brands must shift the mindset to think of modern marketing as simply a data exchange.