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Jeff Rosenblum at TEDx

Jeff Rosenblum, presented "Can Advertising Save the World” a passionate talk about the importance of brands empowering their customers rather than relying on paid media interruptions.

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Data May Be the Holy Grail, But Creative Is the Secret Weapon

I've spent the last few years on a soapbox preaching about the advertising revolution. One thing I've learned is that I can never be sure which rants are actually going to strike a chord with the marketing community.

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Campaigns Are Dead. Modern Marketing Is a Data Exchange

Brands need to stop thinking about ad campaigns, websites and social media as separate experiences. This siloed thinking creates a fragmented consumer experience. Brands must shift the mindset to think of modern marketing as simply a data exchange.