We started generating buzz months before launch with an endemic media teaser and carefully crafted social posts. Once the Katana hit the market, we boosted awareness in the upper-and mid-funnel with an anthemic brand video, targeted social campaigns, experimental mobile ad platforms, interactive print

insertions, and collaborations with partners like Iron & Air and Icon Motorsports. This all flowed into a lower-funnel experiential strategy, driving customers into dealerships. We even developed an arsenal of P.O.P. assets that gave dealerships an edge by bringing the bike to life on the showroom floor.

To date, the Cut Ahead campaign has significantly lifted awareness among all generations of motorcyclists, with an emphasis on the younger generation. With the Spring riding season in full swing, KATANA sales are growing, putting Suzuki well on track to meet their goals for the year.

Our work.