The beauty industry is cluttered with emotionally disconnected “before and after” visuals that lack inspiration. To break free from dated approaches and better engage their audience, Sono Bello, America’s #1 cosmetic surgery specialist, worked with Questus to create the “Be Your Beautiful” campaign.

Our strategy shifted the transactional nature of procedures into transformational storytelling by elevating and redefining the Sono Bello brand. From polishing emotional client testimonials in their messaging to giving their “before and afters” a much-needed makeover, we updated their brand identity to empower patients and celebrate the journeys they’ve gone through.