Today, brands only have 1.7 seconds to capture attention on social media. At that speed, one-off multi-million dollar campaigns can disappear before they’re even noticed. Campaigns are a luxury, but the always-on brand is a necessity.

We knew Discover Credit Cards needed to try something new to win in the paid Meta landscape. So, to help Discover stand out, Questus adopted a data-driven, always-in-market strategy that redefined the conventional campaign structure.

We fueled Meta’s algorithms with a mix of big creative swings and results-driven iterations, refreshed on a consistent cadence. Our big creative swings were bold, net-new concepts vastly different from each other and past creative. Our iterations were then built off our highest-performing ads, incorporating winning elements while testing subtle tweaks to the visuals and messaging to unlock new top performers.