Leveling the Playing Field
A home run for social good.
We leveled the playing field for deserving kids by creating a travel baseball team and documenting an unforgettable season.
Services
Strategy
Creative Concepting
Production/Directing
Design & Copywriting
Video Editing & Animation
Media Planning & Buying
Play Ball!
Travel baseball can brighten kids' futures. But rising costs in this multi-billion dollar industry have created a widening gap between those who can and can't afford to join teams. Days Inn stepped up to the plate to help kids and families for whom travel ball was out of reach, while authentically connecting with their large travel-sports-family customer base.
We helped Days Inn found a new youth travel ball team, and developed a branded name: the Golden Rays. We created everything from custom logos to branded uniforms, and the hotel chain covered all coaching, equipment, tournament, and travel costs for players and their families.
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Capturing an unforgettable season.
As the Golden Rays and their families made lifelong memories on and off the field, we documented in real time. We filmed every moment: a player's first time on a plane, a game-winning home run, a pool party back at Days Inn.
Episodic video content launched across paid and owned channels, covering the Golden Rays’ exciting season from tryouts, to travel tournaments, to player and family testimonials.
4MM+
Social media impressions
Bigger than a ballgame.
Watching the kids play their hearts out, all thanks to Days Inn, was a life-changing experience for everyone involved, creating an emotional connection and driving overall awareness and affinity for the hotel brand.
165%
Year-Over-Year ROAS
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