About Questus:

Most brands chase awareness or conversions. At Questus, we build breakthrough creative that connects the entire customer journey—strategic, data-driven, and designed to understand what truly drives action. Then we craft bold, strategic creative that shows up with purpose—at the moments that matter most. This approach has helped Questus create groundbreaking work for world-class clients such as Discover, Wyndham Hotels & Resorts, Universal, and others.

About You:

You are a data-driven marketer with deep expertise in paid search and a proven track record of managing large-scale campaigns. You thrive on optimizing performance, uncovering insights, and driving measurable results. Strategic yet hands-on, you stay ahead of search trends and know how to connect SEM to the bigger marketing picture. You’re also a confident communicator who is comfortable presenting directly to clients and fielding questions on the fly. You don’t shy away from a live conversation about performance, and you can speak to the “why” behind the numbers, not just the outcome.

Position Overview:

The Sr. Paid Search Manager will develop, manage, and optimize paid search campaigns to drive performance for Questus’ clients, with a current focus on accounts in the financial institution and motorsports/powersports verticals. This role combines strategy and execution—overseeing keyword strategy, bid management, ad copy, landing pages, and budget pacing—while delivering actionable insights through reporting and analysis. This is a hands-on role: you will be expected to work directly within the accounts day to day, not oversee them from a distance, and to be a regular, reliable presence on client calls.

Essential Functions:

• Manage day-to-day paid search operations, including keyword strategy, bid optimization, ad copy testing, landing page performance, and budget pacing.

• Develop and execute SEM roadmaps that align with business objectives.

• Lead campaign reporting, providing actionable insights and clear recommendations—and be able to speak to specific optimizations made and the results of those optimizations, not just whether performance is up or down.

• Join client calls and reporting reviews directly, presenting performance updates and fielding real-time questions on strategy, targeting, and account structure with confidence.

• Maintain availability for standing client calls and reporting reviews during core business hours, with the flexibility to join ad hoc calls on short notice when urgent questions arise.

• Stay ahead of search trends and identify opportunities for innovation across SEM and SEO practices, not just limited to keywords.

• Conduct A/B testing on keywords, ads, and landing pages to maximize ROI.

• Research and track competitive strategies and investments that enable us to stay ahead of our clients’ competitors.

• Present SEM strategy, performance updates, and recommendations to internal stakeholders and clients.

• Manage budgets, bid strategies, and campaigns on an ongoing basis, allowing us to make data-driven decisions to maximize clients’ return on investment.

• Build deep familiarity with each account’s targeting, structure, and campaign logic so you can answer client questions in the moment rather than needing to follow up.

Qualifications:

• 6+ years of experience managing paid search campaigns.

• Proven success managing accounts with $5MM+ in annual spend.

• Google Ads and Google Analytics certifications required.

• Hands-on expertise with Google Ads, Microsoft Advertising, Amazon Sponsored, SEMrush

• Products, and enterprise-level tools (e.g., Search Ads 360, Kenshoo, Marin).

• Strong understanding of digital marketing ecosystems and how SEM integrates with other channels.

• Working knowledge of paid social campaigns.

• Experience with web analytics platforms and advanced Excel skills.

• Excellent analytical, presentation, and communication skills.

• Experience supporting regulated or compliance-sensitive industries (e.g., financial services) is a plus; familiarity with the nuances of advertising in a regulated category is valued.

To apply, please send your resume and cover letter to careers@questus.com with the subject line "Sr. Paid Search Manager."