AI is opening up an entirely new creative toolkit for advertisers—storyboarding, concepting, and generating hundreds of variations for rapid testing. In this week's Brand Champions, Jeff and Jordan go behind-the-scenes to show how AI is transforming the work that Questus does every day for Fortune 1000 brands. AI tools are reshaping workflows, cutting costs, and giving creatives more room to focus on the fun, high-value parts of the job. But does the AI renaissance come at a cost? What happens to trust, inspiration, and social media itself when audiences can’t tell what’s real? This episode explores the opportunities and risks of AI-driven creativity, and why the best brands will embrace the tools without losing the human spark that makes their work believable.