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Brand Champions
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Great Brands Empower Humankind
Great brands are built by empowering humankind, not through interruptions or superficial messages. In this episode of Brand Champions, we explore how the shift from traditional advertising to consumer empowerment is transforming the industry. As power moves from brands to consumers, companies like Patagonia, Newman’s Own, and American Giant lead by example, investing in what truly matters to their audience. By focusing on authenticity and purpose, these brands create lasting impact and change the world—one life at a time.
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Great Brands are Built in the Mid-Funnel
We challenge the status quo of the ad industry and argue why focusing on the mid-funnel is the untapped goldmine for building world-class brands, and ultimately brand champions. With most consumers spending their time in the mid-funnel, they crave content that educates, inspires, and informs their buying decisions. Discover how shifting your focus to this crucial stage of the consumer journey can elevate your brand and create brand champions.