top of page
Questus Logo

Video

Brand Champions

|

Great Brands are Built in the Mid-Funnel

It's time to break free from outdated, traditional advertising methods and unleash the power of the mid-funnel. In this video, we challenge the status quo of the ad industry and argue why focusing on the mid-funnel is the untapped goldmine for building world-class brands, and ultimately brand champions. 


Say goodbye to the old-school reliance on the upper funnel and the overemphasis on bottom-funnel tactics. The vast majority of consumers are spending their time in the mid-funnel, craving content that educates, inspires, and informs their buying decisions.


Explore More from Brand Champions

Great Brands Empower Humankind

As power moves from brands to consumers, companies focusing on authenticity and purpose, create lasting impact and change the world—one life at a time.

How to Build a Great Brand

As advertising undergoes a complete revolution, leading brands are recognizing that the traditional ad model is broken.

Three Hidden Lessons of Brand Storytelling

Jeff Rosenblum uncovers three hidden lessons on how great brands can stand out and create brand champions through the power of storytelling.

bottom of page