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Brand Champions


Great Brands Are Built in the Mid-Funnel

It's time to break free from outdated, traditional advertising methods and unleash the power of the mid-funnel. In this video, we challenge the status quo of the ad industry and argue why focusing on the mid-funnel is the untapped goldmine for building world-class brands, and ultimately brand champions.

Say goodbye to the old-school reliance on the upper funnel and the overemphasis on bottom-funnel tactics. The vast majority of consumers are spending their time in the mid-funnel, craving content that educates, inspires, and informs their buying decisions.

Explore More from Brand Champions

It’s Time to Empower CMOs

CMOs face mounting pressure and their traditional roles are being reevaluated. 

How To Play Like a Champion

Learn a game-changing practice from the NFL Draft: Time on Task.

We Need to Shift to Empowerment Over Interruptions

Brands are built through empowerment, not interruptions.

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