Great creative is built on great strategy. In this week's Brand Champions, we dissect the underlying strategies of the ads that are currently blowing our minds. Hosts Jeff Rosenblum and Jordan Berg analyze Nike's "Why Do It?" pivot with Tyler, the Creator; Ram's patriotic anthem with UFC's Dana White; a "Succession" stealth spinoff courtesy of Uber Eats and actor Brian Cox; and CeraVe's dryly hilarious collaboration with actor Michael Cera and podcaster Bobbi Altoff. These wildly different campaigns demonstrate a central truth: it's not enough to be entertaining. You have to understand your audience, your category, and the cultural moment. When you lead with strategy, the result is break-through creative.