The heyday of the big seasonal campaign is over. To win today, brands must be “always-on”: in market 24-7, across all channels, with a constant stream of fresh creative. Brand Champions co-host Jordan Berg explains how the Meta algorithm prioritizes new content, which creates a better experience for its users. This makes iterative testing essential. Listeners will learn how the latest analytics and AI tools are reshaping campaign production, from hook testing to regenerating assets. The result is a powerful case for continuous marketing that drives performance and long-term brand growth.