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Brand Champions
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How to Build a Great Brand
Modern brand-building is about empowering the consumer journey, not interrupting it. As advertising undergoes a complete revolution, leading brands are recognizing that the traditional ad model is broken. In this episode of Brand Champions, we explore how top brands are moving away from superficial advertising to strategies that truly engage and empower audiences. Learn how to shift from transactional relationships to building emotional connections that create passionate brand champions—advocates who share your brand through their own stories, social posts, and conversations.
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Great Brands are Built in the Mid-Funnel
We challenge the status quo of the ad industry and argue why focusing on the mid-funnel is the untapped goldmine for building world-class brands, and ultimately brand champions. With most consumers spending their time in the mid-funnel, they crave content that educates, inspires, and informs their buying decisions. Discover how shifting your focus to this crucial stage of the consumer journey can elevate your brand and create brand champions.