Most travel brands still think in “seasonal campaigns.” But today’s traveler is dreaming, planning, and researching all year long. 

In this episode of Brand Champions, Jeff Rosenblum and Jordan Berg do a deep dive on what actually works in travel and hospitality marketing — and why “always-on” content isn’t optional anymore. From Instagram folders to creator partnerships, content volume to data-powered creative briefs, this episode is a playbook for modern marketers trying to stay relevant in a social-first, research-heavy world. 

You’ll learn:

• Why seasonal campaigns are killing your performance

• How creator content drives full-funnel growth

• What Meta’s algorithm actually prioritizes

• The data signals you need to build content that converts