In this episode of Brand Champions, we'll explore the critical importance of CMOs in driving brand equity by fostering consumer empowerment across every touchpoint in the digital purchase journey. 

In today's rapidly evolving digital landscape, the role of Chief Marketing Officers (CMOs) is undergoing a significant transformation. Despite misconceptions and challenges, CMOs are crucial to corporations seeking exponential growth. Discover how CMOs can shape the future of advertising and elevate their brands by focusing on consumer empowerment and personalized experiences, rather than relying on outdated methods like TV advertising.