Most brands are still playing by outdated rules, fighting for attention in the most crowded spaces. In this episode of Brand Champions, we explore how legendary NFL coach Bill Walsh’s strategy—putting the ball where the other team wasn’t—applies to marketing. 

Instead of relying on over-saturated top and bottom-funnel tactics, brands have a massive opportunity in the mid-funnel. Just like Walsh transformed football with the West Coast offense, brands that embrace creativity, technology, and consumer insights can build meaningful connections exactly where the audience is.