The traditional big-budget annual campaign is dying—and most brands haven't noticed. In this episode of Brand Champions, Jeff and Jordan reveal why viewers ignore 85% of advertising and how the battleground has shifted to mid-funnel content.

Discover why DTC brands are outmaneuvering legacy Fortune 1000 companies with nimble, data-informed creative strategies. Learn the principles behind "always on" marketing, why social media demands native content (not repurposed TV ads), and see real-world examples of brands achieving remarkable growth through consistent, audience-focused engagement.