Podcast

Winning In The Consideration Economy

In this episode of Brand Champions, Jeff and Jordan break down the small moves that build big brand love.

They unpack what it means to win in the consideration economy — where a single campaign isn’t enough, and trust is built one touchpoint at a time.

From Chewy’s flowers to GANT’s New York story series, Sundays for Dogs, and Duolingo’s chaotic owl, they explore:

If you’re trying to earn real customer advocacy — not just attention — this one’s for you.

📩 Got a question for a future episode? Email us at brandchampions@questus.com

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Jeff Rosenblum and Jordan Berg address the challenge of standing out in the undifferentiated world of financial services.

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Podcast

Brand Champions

In this episode of Brand Champions, Jeff and Jordan break down the small moves that build big brand love.

They unpack what it means to win in the consideration economy — where a single campaign isn’t enough, and trust is built one touchpoint at a time.

From Chewy’s flowers to GANT’s New York story series, Sundays for Dogs, and Duolingo’s chaotic owl, they explore:

If you’re trying to earn real customer advocacy — not just attention — this one’s for you.

📩 Got a question for a future episode? Email us at brandchampions@questus.com