Companies need to focus on becoming “passion brands” instead of just flooding consumers with advertisements, co-author Jeff Rosenblum told Glenn Thursday on radio. The latest generation of consumers is comfortable with social media and loves to interact, so they are the best advocates for the brands they like.
TV Glenn was joined by Jeff Rosenblum, co-author of Friction, one of the books Glenn has asked his staff to read while shifting the company in a new direction. Rosenblum talked about the vast importance of hiring well and how this small step can drastically change the overall effectiveness of a company.
For the month of July, all author proceeds will be donated to Special Spectators. In addition, people can post a picture with Friction the book to social media for an additional $10 donation per post.
This slick volume by digital ad agency execs uses elegant typefaces to dress up a serious critique of modern marketing: Most ads don’t work, and brands must adapt.
Broadcasted from the New York Stock Exchange, Jeff Rosenblum defines passion brands on Cheddar TV. "A Passion Brand is a brand people love at an almost irrational level. It's the brand that gets tattooed on customers' arms. It's the brand that charges exorbitant prices, yet produces unwavering loyalty. They do this by helping their customers fulfill their dreams and aspirations."
According to Jeff Rosenblum, author of Friction: Passion Brands in the Age of Disruption, the brands that inspire love at an almost irrational level outperform the competition as much as 8 to 1 over a 10-year period.
Bloomberg Markets: Rosenblum on What Makes a Passion Brand. Jeff Rosenblum Founder Questus Discusses his book "Friction: Passion Brands in the Age of Disruption."
Tune in to livestream IVY Co-Founder & CEO Beri Meric sitting down with Jeff Rosenblum, Author and Marketing Expert, about his new book, 'Friction.'
A Closer Look at The Groundbreaking Strategy Behind The World's Passion Brands.
Jeff Rosenblum, author of Friction, argues that brands don’t simply need clever messages or new, shiny technologies. They need a fundamental change in strategy.