YEARS IN BUSINESS
CAMPAIGNS AND WEBSITES LAUNCHED AND COUNTING
AGENCY OF THE YEAR
I've spent the last few years on a soapbox preaching about the advertising revolution. One thing I've learned is that I can never be sure which rants are actually going to strike a chord with the marketing community.
Brands need to stop thinking about ad campaigns, websites, and social media as separate experiences. This siloed thinking creates a fragmented consumer experience. Brands must shift the mindset to think of modern marketing as simply a data exchange.
A long time ago on a planet not so far away, brand marketers had it easy. They could hire an agency of record that would not only make fantastic TV, print, and radio ads, but also place them in front of the right audience at the right time.